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I have seen huge number of founders obsess over naming their brand right. They brainstorm for weeks, run surveys, and stress over domain availability. But here’s the truth: no one cares as much as you do.
Think about it:
What Indian D2C Shoppers Really Care About
1. The Problem You Solve
o Example: "The Man Company" doesn’t sound revolutionary—but it filled the gap for men’s grooming in India.
o Lesson: "Chumbak" (meaning ‘magnet’) succeeded by selling quirky Indian-designed accessories, not because of its name.
2. The Experience You Deliver
o Example: "Bewakoof" (meaning ‘foolish’) built a cult following for its fun, affordable fashion—not its self-deprecating name.
o Lesson: A bad product with a great name fails.
3. The Story You Tell
o Example: "The Ayurveda Co." (T.A.C) isn’t creative naming—but it works because of its authentic Ayurveda positioning.
o Lesson: "Nykaa" means "heroine," but its success came from solving beauty discovery chaos.
4. The People Who Champion You
o Example: "Neemans" (eco-friendly footwear) grew via influencer love, not name recall.
o Lesson: Even "DaMensch" (play on ‘the man’) succeeded because of product quality, not wordplay.
When a Name Does Matter (A Little)
· If it’s confusing (e.g., "Fyrrr" for a spice brand).
· If it’s too niche (e.g., "Chai Point" can’t easily sell coffee).
· If it’s accidentally funny (e.g., "PeeSafe" for hygiene products—great brand, questionable name).
Otherwise? Stop overthinking it.
What Indian D2C Brands Should Focus on Instead
· Product-market fit (does Bharat want this?).
· Customer love (are they posting about you on WhatsApp/Instagram?).
· Profitability (not just GMV vanity metrics).
A great name is a bonus. A great brand is everything.
Final Thought:
"Lenskart" sells glasses, not carts. "Mamaearth" isn’t about mothers. "BoAt" doesn’t float.
Your brand’s success isn’t in the name—it’s in what you do with it.
Agree? Disagree? Hit reply—I’d love to hear your hot takes. 🔥